Logistics

The project objective was to encourage the Hong Kong logistics and transportation service providers to utilize IT or e-Business tools for enhancing their operational efficiency and competitiveness by using the Internet to post their services and business requirements.

The project aimed to achieve the following goals:

To promote the importance of ICT adoption in logistic industry;
To assist the small and medium-sized logistics service providers in Hong Kong to promote their business via a cost effective e-Marketing channel;
To improve the overall competitiveness of SMEs by utilizing the e-CRM and business matching applications as a channel for sales and marketing in both domestic and Mainland markets to expand their business;
To promote the process of business development in logistic sectors by adopting web directory and online bid and offer as a specific e-Marketplace for the industrial participants of the logistic sector to register and exchange business opportunities;
To assist the IT solutions providers to better identify the business needs and technical requirement of various logistic functional sectors.

A web based e-CRM and business matching platform was developed in open sources programming coding. Details of the major functions of the e-CRM platform were:

on-line registration;
on-line business directory;
business matching platform for services and trade;
on-line logistic news and information; and
value added services to increase usage of the e-CRM, and PDA version of the e-CRM.